Create powerful buying experiences for your B2B customers
Attract and retain customers by helping them discover products, control spend and manage their account, while saving your teams time and reducing admin with seamless integrations to your back-office systems.
Wholesalers and distributors growing with Apparatus
Reduce manual admin: remove the burden of manual data entry and account admin through advanced integration, and let customers manage their own accounts.
Seamless integration: as a system-agnostic platform, Apparatus synchronises your data across ERP, PIM, accounting and other software.
Process alignment: advanced configuration options let you adapt the platform to your business workflows.
74%
of B2B buyers switched vendors for a more consumer-like buying experience
67%
of B2B buyers start their purchasing journey online
Under 25%
of B2B buyers want to speak to a sales rep
Control and manage spend: budgets, approvals and product availability lists let customers spend within their own buying processes.
Around-the-clock availability: with 24/7 access to personalised pricing and live stock, customers can order any time, from anywhere.
Self-service experience: customers can check live order status, pay invoices and manage their account details themselves.
“
By integrating Apparatus with our ERP system, we’ve increased our sales without any extra admin. We’re offering the B2B order portal to our new customers, and it’s becoming a great new selling point for our business.
Garth Stacey
Sales Director, Clena Supplies
“
We’ve currently got just under 70% of our orders coming in through the website. It’s brought benefits for us as a company, and huge benefits for our customers as well. I look forward to continued success!
David Gourlay
Managing Director, Janitorial Express
“
Getting our customers on board was simple. I was nervous that we would get some pushback with the switch to online ordering, but we were pleased to see that fewer than 1% raised any issues at all.
Mark Steven
Marketing Manager, Richmond Containers